An integral part of running a top home business is becoming a student of human nature.
And you’ll find that everyone you meet has a high regard for themselves and believes that whatever they do, they’re doing it for the best of motives.
You could say that everyone of us has two reasons for doing something. One that sounds good and the other the true reason!
To get the best out of people it’s always best to appeal to their nobler motives.
If you run your home based business opportunity by working on the principle that your prospects are sincere, honest and not out to cheat you, most of them will live up to your expectations of them.
In fact, you might be pleasantly surprised.
Take the example of a restaurant owner whose business wasn’t doing well. He came up with the brilliant, yet (on the surface) very risky marketing strategy of removing all the prices from his menu.
Instead he told diners to order whatever they wanted and then to pay whatever they felt the meal was worth.
And guess what happened?
No, he didn’t go bankrupt, his takings almost doubled! People were so keen not to be seen as taking advantage that they actually paid MORE! And because word got around about this amazing deal, more people visited the restaurant than ever before.
That’s what normally happens when you appeal to someone’s noblest instincts.
I have personal experience of this myself with an acquaintance who sometimes does odd jobs for me around the house. Whenever I ask him how much I owe him he’ll say, “Just give me whatever you think”.
Naturally, I don’t want to seem mean so I end up giving him more than I’d have paid if I’d hired a tradesman to do the same job.
Top internet marketing coach Mike Dillard, whose internet marketing training products I recommend in the Resources section, often uses the same approach.
If someone purchases one of his electronic products he provides a money back guarantee if they don’t feel that the product was worth what they paid for it or didn’t help them in any way. And they get to keep the product!
Because most people are decent and honest, only a tiny fraction of purchasers take him up on his money back guarantee.
But, just like the restaurant owner, what he loses to the odd freeloader, he more than makes up for in terms of increased sales to normal, decent people who feel more confident about making a purchase knowing that there’s no risk involved.
If you’re interested in working with honest, decent people in the world’s top home business, then I’d love to hear from you!
A very interesting blog post. What would you say was the most common problem?
Hi John,
Keyboard heroes, I’d say! People who are much braver behind their keyboards than they would be to your face!! My motto is never to type something I wouldn’t dare say in person.
Thanks for commenting!
Ann
Another good article Ann, and a good motto too!