An online marketing degree, with an official certificate, graduation ceremony and a recognized qualification as an online marketer, doesn’t actually exist.
And even if it did, it wouldn’t be worth the paper it was written on and I’ll tell you why.
With so many different forms of marketing available, choosing the right one for you can be confusing when you’re just starting up in business.
One thing is certain though, the “caveman” approach to marketing is never an option. Metaphorically clubbing your prospects over the head and attempting to drag them into your business is the worst thing you can do!
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An integral part of running a top home business is becoming a student of human nature.
And you’ll find that everyone you meet has a high regard for themselves and believes that whatever they do, they’re doing it for the best of motives.
You could say that everyone of us has two reasons for doing something. One that sounds good and the other the true reason! (more…)
Wouldn’t it be wonderful to have a magic phrase – something you could use in your internet home business – to charm even the most cantankerous prospect?
Something you could either say in person or on the phone, or write in an email that was GUARANTEED to stop any argument in its tracks, eliminate ill-feeling and better still, make the other person
HANG ON YOUR EVERY WORD!
Well the good news is that there IS such a magic phrase!! And here it is…..
“Let the other person feel that the idea is theirs “
We all have much more faith in an idea we come up with ourselves than one handed to us “ready made”.
It’s just human nature to trust our own judgement more than anyone else’s.
That’s why it’s always a bad idea to ram our own opinions down someone else’s throat.
The smart way is (more…)
On a recent day out to Saltburn-by-the-sea in North Yorkshire my friend and business partner, Catherine, reminisced about the last time we were there which was very different.
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The video below was supposed to be part of our series based on How To Win Friends And Influence People by Dale Carnegie, and the topic under discussion was “Be Friendly”.
What it turned into though was a hilarious object lesson about how NOT to make a marketing video.
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Did you know that every single person in the world has a favourite word in their own language?
And believe it or not, it’s always exactly the same word!
Can you guess what it is? Are you thinking maybe love, or money, even?
No, the word each of us likes to hear more than any other, is………….
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