An online marketing degree, with an official certificate, graduation ceremony and a recognized qualification as an online marketer, doesn’t actually exist.
And even if it did, it wouldn’t be worth the paper it was written on and I’ll tell you why.
Of course there’s such a thing as a degree in marketing, but that concentrates on the science of marketing and the methods it covers are mainly offline methods.
The reason there isn’t a degree in online marketing is because online marketing changes so quickly that by the time the degree syllabus was compiled and then taught to the students, when they’d finished the course and were ready to graduate, most of what they’d learned would already be obsolete, like last week’s newspapers!
Unlike long-established professions such as medicine, dentistry or law, where the pace of change is much slower – online marketing is still in its infancy and, as a result, is constantly growing and changing just like a growing infant, almost on a daily basis.
That’s why if there were such a thing as an online marketing degree, it would be a waste of time acquiring the qualification.
But there’s another, equally important reason why acquiring an online marketing degree wouldn’t be worth your time or money and that’s because online marketing is one of those professions where you rise or fall on your abilities, not on your paper qualifications.
Online marketers are self-employed so you don’t have to submit a resumee or curriculum vitae to a potential employer and there’s no nerve-wracking job interview. It doesn’t matter whether you have any paper qualifications or not, you can get started right away.
The downside is that there’s no fixed income, which means your earnings are directly related to your skills as a marketer. The better you are as an online marketer, the more you’ll earn. You set your own limits.
That’s why even if there were such a thing as an online marketing degree, it wouldn’t be required, but what IS required is online marketing education.
Online marketing education never stops, because to be a successful online marketer you have to keep on the cutting edge of the latest trends and techniques.
The best way to do that is by means of an online marketing course which will give you an ongoing marketing education and the skills you need to become a top Internet marketer.
I belong to a business with its own online marketing course which provides the equivalent of an online marketing degree but without the stress of exams!
If you are planning a career in online marketing then I invite you to complete the form below for more information.
